As a global, innovative and young airline with a fresh approach to everything we do, we associate ourselves with a large number of events and causes that reflect our own position as a catalyst for change.
We support the promotion of local culture in the UAE and worldwide, and sponsor cultural and sporting events that are consistent with our values of hospitality, team spirit and helping to bring the world together.
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Etihad Stadium – Melbourne Australia•
F1 Etihad Airways Abu Dhabi Grand Prix•
Golf•
Sport Australia Hall of Fame•
Hurling•
Quins•
Manchester City Football Club•
Grassroots Sponsorship
Etihad Stadium – Melbourne Australia
Etihad is proud to sponsor Melbourne’s premier multi purpose sports and entertainment venue - Etihad Stadium.
Located at the gateway to Melbourne’s Central Business District in the exciting Docklands precinct, the 55,000 capacity stadium features a fully retractable roof and hosts over 100 sporting, concert, and cultural events every year.
Opened in 2000, its central location also means easy access for fans traveling by public transport, taxi or private car, be they Concert goers or Australian Rules Football, Soccer, Rugby, or Cricket fans.
Etihad Stadium branding features on giant landmark signs on the outside of the building and on all directional, scoreboard and perimeter advertising signage throughout the interior of the Stadium.
The sponsorship announced at a press conference held at the stadium attended by James Hogan CEO Etihad Airways and Ian Collins CEO Melbourne Stadiums Limited in 2009 has introduced a new word into the Australian language – “are you going to Etihad at the weekend?”
Etihad flies daily from Abu Dhabi direct non-stop to Melbourne.
Find out more about the Etihad Stadium at
www.etihadstadium.comView Etihad Stadium videos:
Video 1,
Video 2.
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F1 Etihad Airways Abu Dhabi Grand Prix
Etihad Airways is proud to be the title sponsor of the F1 Etihad Airways Abu Dhabi Grand Prix.
The sponsorship, which commenced with the inaugural 2009 F1 Etihad Airways Abu Dhabi Grand Prix showcases both Etihad and Abu Dhabi to a global TV audience of over 80 million people.
Held at the spectacular, purpose built Yas Marina Circuit on Yas Island just 20 minutes from Abu Dhabi, the race was a sellout in its first year and voted best event of the 2009 season by the FIA.
Along with the world-class Circuit and Marina, Yas Island features signature hotels and a golf course, with a Ferrari theme park, a 300,000 square metre retail area and much, much more to be completed shortly. Find out more about the F1 Etihad Airways Abu Dhabi Grand Prix at www.etihadracing.com
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Golf
Etihad Airways is a Diamond Sponsor and the Official Airline for the Abu Dhabi Golf Championship, which is one of the largest golfing tournaments in the region and takes place at the Abu Dhabi Golf Club.
With a prize fund of USD 2 million and 120 golf professionals from the European Tour, Etihad is proud to be associated with such a successful tournament. Visit our website: www.etihad-golf.com
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Sport Australia Hall of Fame
Etihad is proud to be the major sponsor of the Sport Australia Hall of Fame.
Acknowledged as the pinnacle of sports awards in Australia for over 25 years, the Sport Australia Hall of Fame recognizes and promotes the outstanding sporting achievements of Australia’s greatest sportsmen and sportswomen.
A highlight of the sponsorship is the Annual Induction and Awards presented by Etihad Airways and when the “Don Award”, named after inaugural Member and cricketing legend Sir Donald Bradman is awarded for the most inspiring sporting achievement of the past twelve months.
Etihad’s partnership with the Sport Australia Hall of Fame provides an ideal platform to recognize the common goals of excellence and achievement, and as a young entity ourselves, support the next generation of Australian stars.
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Hurling
Etihad Airways has signed a 12 month extension to its sponsorship of the Gaelic Athletic Association (GAA) Hurling All Ireland Senior Championship as the official sponsor and airline. The GAA was first signed in March 2008 and the partnership has been highly successful with Abu Dhabi hosting the MDonnelly Inter-Provincial Hurling Championship last year between Leinster and Connacht. Etihad also won the European Sponsorship of the year award in the Business to Consumer category for its marketing activity during the first year of the deal. The All-Ireland Senior Hurling Championships is one of Ireland’s oldest sporting competitions, with the first final taking place back in 1887. Visit our website: www.etihadhurling.com
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Quins
Etihad Airways is the main sponsor of the UK Premiership rugby team, Harlequins RFC. Harlequins are based at The Twickenham Stoop in London and compete in the top rugby league in the UK and all the top European club competitions. The partnership with Harlequins provides Etihad with an ideal international platform to connect with customers in the UK and around the world. Among the highlights of the partnership is the branding of the stadium roof, which is placed under the London Heathrow airport flight path, in Etihad livery. The East Stand of the Twickenham Stoop was also renamed the Etihad Stand. Visit our website: www.etihadrugby.com
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Manchester City Football Club
Etihad has signed a three-year deal to be the official shirt sponsor and partner of Premier League side, Manchester City FC. The Etihad Airways brand logo now appears on Manchester City shirts.
As well as appearing on the world-famous sky blue shirt, the deal sees the Etihad Airways’ logo and branding at the City of Manchester Stadium, as well as on the club’s website (www.mcfc.co.uk), the match day programme and merchandise.
Mr James Hogan said: “This new partnership marks the beginning of what we hope will become a strong and lasting relationship between Manchester City and Etihad Airways. Our home-base is Abu Dhabi and therefore we have a strong bond already with the Club and its owners and we look forward to building on this in the months and years to come.” Find out more about Manchester City at www.etihadfootball.com
Congratulations to Manchester City Football Club on winning the Barclays Premier League Championship
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Grassroots Sponsorship
Etihad Airways continues to align itself with innovative sports events and teams across the region, from international level down to the grass roots. At a local level, Etihad is a lead sponsor for the Abu Dhabi Harlequins Rugby Union Football Club, which has been competing in the region since 1969, and has 15 teams covering men’s, women’s, veterans’, youth and mini rugby.
Etihad is the title sponsor of the “Etihad Junior Rugby Festival” which took place for the first time in November 2008. The Rugby Festival consists of a training camp for kids in the community and a Junior Rugby Tournament which involves more than 1500 children aged 7 to 18 and which is believed to be the biggest junior tournament of its kind. The training camp takes place over four days and involves some of Harlequins Rugby coaches as well as some past and present players.
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