As a global, innovative and young airline with a fresh approach to everything we do, we associate ourselves with a large number of events and causes that reflect our own position as a catalyst for change.
We support the promotion of local culture in the UAE and worldwide, and sponsor cultural and sporting events that are consistent with our values of hospitality, team spirit and helping to bring the world together.
• Etihad Stadium - Melbourne
• Formula 1TM Ferrari Team
• Abu Dhabi Grand Prix
• Golf
• GAA Hurling All-Ireland Senior Championship
• Harlequins Rugby Football Club
• Chelsea Football Club
• Manchester City Football Club
• Grassroots Sponsorship
Etihad Stadium - Melbourne
Etihad has extended its growing array of international sports sponsorships to Australia, with a deal which has seen the famous Telstra Dome in Melbourne re-named as the Etihad Stadium.
The deal was announced at a press conference held at the stadium attended by James Hogan and Ian Collins, chief executive of the Melbourne Stadiums Limited.
The 55,000 capacity stadium, opened in 2000, is a multi-purpose sports and entertainment stadium in the Docklands precinct of Melbourne, which caters for both sporting and entertainment events.
The five-year deal is our first major sporting sponsorship in Australia and sees Etihad branding featuring prominently inside and outside the stadium, including on perimeter signage and giant score boards.
It came into effect on 1 March 2009 - the start of the Australian Football League (AFL) season - just weeks before Etihad launched a non-stop, daily service to the Victorian capital.
View Etihad Stadium videos: Video 1, Video 2.
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Formula 1TM Ferrari Team
Etihad Airways has a three-year deal sponsorship deal with the Ferrari F1 team, the 2008 Formula One world championship holders.
The Etihad Airways logo features prominently on the rear wing and the side of the world’s most famous red cars, and on the drivers’ helmets.
Etihad also features on the clothing of Ferrari’s two drivers, F1 World Champion Kimi Raikkonen and his driving partner Felipe Massa.
Ferrari is already developing a close association with our Abu Dhabi home base, through an exciting new theme park being built in the city, so this deal represents a natural partnership for Etihad.
Ferrari and Etihad Airways share similar ambitions - to be the best in our respective fields. Visit our website www.etihadracing.com
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Abu Dhabi Grand Prix
Etihad Airways signed a three-year deal in December 2007 to become the title sponsor of the Formula One Abu Dhabi Grand Prix, starting with the inaugural event in 2009.
The deal will see the F1 race in the UAE’s capital city named the Formula One Etihad Airways Abu Dhabi Grand Prix until 2011.
The circuit for the Abu Dhabi Grand Prix will be built on Yas Island, a natural 2,550 hectare island located to the east of Abu Dhabi island.
Along with the World-Class FIA Sanctioned Racetrack, Yas Island will feature a Ferrari theme park, signature hotels, golf courses, a 300,000 square metre retail area and much, much more. Find out more about the Formula One Etihad Airways Abu Dhabi Grand Prix at www.etihadracing.com
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Golf
Etihad Airways is a Diamond Sponsor and the Official Airline for the Abu Dhabi Golf Championship, which is one of the largest golfing tournaments in the region and takes place at the Abu Dhabi Golf Club.
With a prize fund of USD 2 million and 120 golf professionals from the European Tour, Etihad is proud to be associated with such a successful tournament. Visit our website: www.etihad-golf.com
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GAA Hurling All-Ireland Senior Championship
Etihad Airways is the official sponsor and airline of the GAA Hurling All-Ireland Senior Championship. The GAA (Gaelic Athletic Association) is based at Croke Park in Dublin and was established as a national organisation to revive and nurture traditional Irish pastimes. Etihad is proud to be a part of the most skillful and fastest field game in the world. The All-Ireland Senior Hurling Championships is one of Ireland’s oldest sporting competitions, with the first final taking place back in 1887.Visit our website: www.etihadhurling.com
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Harlequins Rugby Football Club
Etihad Airways are the main sponsor of the UK Premiership rugby team, Harlequins RFC. Harlequins are based at The Twickenham Stoop in London and compete in the top rugby league in the UK and all the top European club competitions. Current top international players include Andy Gomarsall, Gary Botha, Nick Easter who have all recently been involved in the Rugby World Cup final in Paris. Visit our website: www.etihadrugby.com
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Etihad Airways is the Official Airline of Chelsea Football Club. Chelsea FC is one of the top Premiership football clubs in the UK and is based in London. Etihad Airways is proud to be supporting one of the best clubs in European football, which includes international stars such as John Terry, Petr Cech and Didier Drogba.Visit our website: www.etihadfootball.com
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Etihad has signed a three-year deal to be the official shirt sponsor and partner of Premier League side, Manchester City FC. The Etihad Airways brand logo now appears on Manchester City shirts.
As well as appearing on the world-famous sky blue shirt, the deal sees the Etihad Airways’ logo and branding at the City of Manchester Stadium, as well as on the club’s website (www.mcfc.co.uk), the match day programme and merchandise.
Mr James Hogan said: “This new partnership marks the beginning of what we hope will become a strong and lasting relationship between Manchester City and Etihad Airways. Our home-base is Abu Dhabi and therefore we have a strong bond already with the Club and its owners and we look forward to building on this in the months and years to come.”
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Etihad Airways continues to align itself with innovative sports events and teams across the region, from international level down to the grass roots. At a local level, Etihad is a lead sponsor for the Abu Dhabi Harlequins Rugby Union Football Club, which has been competing in the region since 1969, and has 15 teams covering men’s, women’s, veterans’, youth and mini rugby.
Etihad is the title sponsor of the “Etihad Junior Rugby Festival” which took place for the first time in November 2008. The Rugby Festival consists of a training camp for kids in the community and a Junior Rugby Tournament which involves more than 1500 children aged 7 to 18 and which is believed to be the biggest junior tournament of its kind. The training camp takes place over four days and involves some of Harlequins Rugby coaches as well as some past and present players.
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